Once, you dreamed about being a business owner.  You knew it would be hard, but that’s why you signed up - to defeat the odds and help customers on your terms, not your boss’s. But it’s 2020, folks.  And we know what THAT means.  Yup, we need to finally embrace getting our businesses online. But, if you’re like us when you hear “digital marketing” and you silently groan and it’s like someone just handed you a big backpack to wear.  That’s because digital marketing has become so complex.  But the good news is that this complexity offers loads of options that just weren’t there a few years ago. Allow us to be your guide, and we’ll show you how technology has been able to slash real world costs by being able to get in front of more people like your customers, digitizing your advertising, and offering your products right from your customers’ phones.In this class, we’re going to teach you how to think like a digital marketer. Webinar will include:

• Digital marketing business model overview

• Marketing loops, funnels and flywheel strategy.

• Essential building blocks of successful online business

• Establishing marketing key metrics

• Success stories from businesses that have converted online.

• ​You can do this!  Let us show you how to demystify digital marketing.  Walk away with a framework that will help you think logically and holistically about how to get online.

When calling a 1-800 line, how often do you wish you could speak to a real person versus an automated system? In social media terms, your followers want to experience a real person on the other end of the phone. How we do this consistently with room for growth is the question we aim to remedy!

With our current social media algorithm, authenticity is one of the most crucial pieces in building your brand presence, growing a quality audience base, and moving sales to the finish line. This interactive workshop is designed to give you the tools to build your authentic virtual presence. We’ll cover:

• Brand term basics

• Discovering your brand's voice and persona

• Your brand's essence: Venn Diagram writing exercise

• Researching and identifying your target audience

• Social responsibility in our marketing strategies

• Building authentic, branded content

• How to write an engaging, brand-focused caption: Writing exercise

• How to leave a lasting impression online

• The importance of brand consistency

There’s one big mistake most Entrepreneurs (us included) make in the beginning. The kicker is that it’s something we don’t even know about.  All we can tell is that we are sending out ads, writing posts, and offering coupons - but getting less than stellar results from our efforts. Most of us shrug it off and figure it’ll take time.  The customer just needs to get to know us, right? Wrong! The reason why our ad copy, blogs, and videos don’t get traction right away is usually because of this perspective:

As entrepreneurs, there are a million things we need to do - everyday.  There’s creating the product, then there’s making sales, there’s talking with customers, leading employees, ordering supplies, dealing with problems that pop up, maintenance, etc etc.  It’s easy for us to feel like it’s us against the world, and we unknowingly take on the role of the Hero.  This comes out in everything we write, say and do - and that’s what our mistake is.   In our ads, posts, and videos, we need to make our customers into the heroes.  They’re the ones we’re serving. We are helping them as guides in their own epic stories with our product or service. Welcome to Storytelling - this is the class that will teach you how to sell online by placing your customer in the Hero role.  In this 90 minute class, we’ll show you how to engage your customers right away by placing them in the Hero’s role.  We’ll discuss:

• How to tell the right story in digital ads, posts, and in copywriting

• Where to find templates for landing pages

• Common landing page layouts that work.

• Lead generation

• Lead nurturing

• Cold calling, and sales conversion strategy.

If this sounds like what you’ve been looking for, Register Now for this class Just a small perspective shift will change how you engage with your customers in a way that ultimately drives more sales, either online or offline.  Walk away from this class with a Hero’s Journey template and a bunch of other cool tips that will help you increase your sales in an authentic way.

How to setup a basic website for your small business, passion project or personal blog. In this class we will review all of the popular options (i.e. Wix, Squarespace, Shopify, & Wordpress) for quickly setting up a basic website with ZERO coding experience. This class is perfect for the entrepreneur working on their next passion project, the sole proprietor who needs a business website, the hobbyist looking to start a blog or that person wanting to build a resume site to really shine in the interview process! We’ll also cover setting up that coveted custom branded email address to make you look super professional!

We'll Cover:

• Website, Domain and Hosting Overview

• Branded Email Address with Email Server Provider Options

• DIY Website Options (ZERO Coding/Least Technical Options)

• Setting up Contact Forms (helps generate leads from your site)

• Setting up SSL/Testing to see if you have SSL and why it’s important

• Setting up analytics and understanding how to review your website traffic

• Organize and safely store passwords

• Creating a Technical Website Brief and why it’s important

• Preventative Maintenance (ways to stay on top of your site’s maintenance)

• Hands on Workshop (lets register your domain, setup your hosting/site builder and setup an email account)

Important Information: (Optional): If you'd like to follow along and actually set up a domain during the class, you will need the following:

• Computer/Laptop to work on

• Domain name ideas so that we can register a domain name

• Credit Card to purchase your domain name, hosting and email

What’s the secret sauce in your business?  Is it your product or service?  Is it your proprietary technique?  No!  It’s the relationship between you and your customers. So it would make sense to get really good at communicating with them, right? The fact is…the technology people use to communicate is different for each generation - the Boomers read print and talk on the telephone, GenX does a little print, a little digital, and Gen Y&Z are mostly digitally oriented consumers.  Plus, each generation has a wide variety of channels inside those communication preferences. Simply put, there are a lot of communication channels.  Too many to focus on, actually. So how do we find the right ones?  With a process called Traction Testing.  In this class, we’re going to start by taking a look at all of our communication options, then breaking those options down into bite-size chunks we can work with.  We’ll group them into small batches we can systematically test for successful interactions with our customers.  

 

And, once we know which channels actually work for us, we’ll call that our “Core Channel” and get good at using it. During this workshop, we’ll use traction testing to explore: 

• Driving traffic to your website

• Brand awareness strategies

• Content marketing

• Community Building

• Social media marketing

• Webinars, Videos, Youtube

• Email newsletter strategies

 

Social media is great, but it’s not the only option that works - the most important thing you can do is to know for sure how and where you can communicate with your customers, and this workshop’s method will show you how to do that. Walk away with a repeatable process and some examples of how you can hone your Marketing and Communications in a Digital World