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Webinars

Our CARES Technical Assistance Program is structured to provide much-needed help to any small business located in the City of Sacramento and has assistance geared to help minorities facing additional hurdles to get back to business.

On this page, you will find details on the variety of Webinars being offered. 

To receive access to Webinars, you must sign up through one of our Partners. Once you are signed up, you can register for webinars as well as watch them on demand.

 

Webinars by Section/Topic

Click on Go To button to be taken directly to the section, or scroll down to review all Webinars. Webinars are 60 minutes unless otherwise noted.

Access to Capital

Workplace Plan for Covid-19

Recovery and Resiliency Planning

Pivoting to a Digital Platform

Webinars in

Spanish

On Demand Webinar

Videos

(W4) Pivoting your Business Model to a Digital Platform  (90 minutes each)

How to Pivot Online: Build Your Digital Marketing Strategy

Once, you dreamed about being a business owner.  You knew it would be hard, but that’s why you signed up - to defeat the odds and help customers on your terms, not your boss’s. But it’s 2020, folks.  And we know what THAT means.  Yup, we need to finally embrace getting our businesses online. But, if you’re like us when you hear “digital marketing” and you silently groan and it’s like someone just handed you a big backpack to wear.  That’s because digital marketing has become so complex.  But the good news is that this complexity offers loads of options that just weren’t there a few years ago. Allow us to be your guide, and we’ll show you how technology has been able to slash real world costs by being able to get in front of more people like your customers, digitizing your advertising, and offering your products right from your customers’ phones.In this class, we’re going to teach you how to think like a digital marketer. Webinar will include:

  • Digital marketing business model overview

  • Marketing loops, funnels and flywheel strategy.

  • Essential building blocks of successful online business

  • Establishing marketing key metrics

  • Success stories from businesses that have converted online.

  • ​You can do this!  Let us show you how to demystify digital marketing.  Walk away with a framework that will help you think logically and holistically about how to get online.

Webinar

W4A

Date

October 15, 11:00am   November 5, 10:30 am

Presentor

Hacker Lab

Authenticity in Social Media

When calling a 1-800 line, how often do you wish you could speak to a real person versus an automated system? In social media terms, your followers want to experience a real person on the other end of the phone. How we do this consistently with room for growth is the question we aim to remedy!

With our current social media algorithm, authenticity is one of the most crucial pieces in building your brand presence, growing a quality audience base, and moving sales to the finish line. This interactive workshop is designed to give you the tools to build your authentic virtual presence. We’ll cover:

  • Brand term basics

  • Discovering your brand's voice and persona

  • Your brand's essence: Venn Diagram writing exercise

  • Researching and identifying your target audience

  • Social responsibility in our marketing strategies

  • Building authentic, branded content

  • How to write an engaging, brand-focused caption: Writing exercise

  • How to leave a lasting impression online

  • The importance of brand consistency

Webinar

W4D

Date

October 21, 5:00pm  November 18, 11:00am

Presenter

Hacker Lab

Telling Your Story Successfully to Drive Sales

There’s one big mistake most Entrepreneurs (us included) make in the beginning. The kicker is that it’s something we don’t even know about.  All we can tell is that we are sending out ads, writing posts, and offering coupons - but getting less than stellar results from our efforts. Most of us shrug it off and figure it’ll take time.  The customer just needs to get to know us, right? Wrong! The reason why our ad copy, blogs, and videos don’t get traction right away is usually because of this perspective:

As entrepreneurs, there are a million things we need to do - everyday.  There’s creating the product, then there’s making sales, there’s talking with customers, leading employees, ordering supplies, dealing with problems that pop up, maintenance, etc etc.  It’s easy for us to feel like it’s us against the world, and we unknowingly take on the role of the Hero.  This comes out in everything we write, say and do - and that’s what our mistake is.   In our ads, posts, and videos, we need to make our customers into the heroes.  They’re the ones we’re serving. We are helping them as guides in their own epic stories with our product or service. Welcome to Storytelling - this is the class that will teach you how to sell online by placing your customer in the Hero role.  In this 90 minute class, we’ll show you how to engage your customers right away by placing them in the Hero’s role.  We’ll discuss:

  • How to tell the right story in digital ads, posts, and in copywriting

  • Where to find templates for landing pages

  • Common landing page layouts that work.

  • Lead generation

  • Lead nurturing

  • Cold calling, and sales conversion strategy.

If this sounds like what you’ve been looking for, Register Now for this class Just a small perspective shift will change how you engage with your customers in a way that ultimately drives more sales, either online or offline.  Walk away from this class with a Hero’s Journey template and a bunch of other cool tips that will help you increase your sales in an authentic way.

Webinar

W4B

Date

October 22, 11:00am   November 12, 11:00am

Presenter

Hacker Lab

Setting up a Website 101 with a Branded Email 

How to setup a basic website for your small business, passion project or personal blog. In this class we will review all of the popular options (i.e. Wix, Squarespace, Shopify, & Wordpress) for quickly setting up a basic website with ZERO coding experience. This class is perfect for the entrepreneur working on their next passion project, the sole proprietor who needs a business website, the hobbyist looking to start a blog or that person wanting to build a resume site to really shine in the interview process! We’ll also cover setting up that coveted custom branded email address to make you look super professional!

We'll Cover:

  • Website, Domain and Hosting Overview

  • Branded Email Address with Email Server Provider Options

  • DIY Website Options (ZERO Coding/Least Technical Options)

  • Setting up Contact Forms (helps generate leads from your site)

  • Setting up SSL/Testing to see if you have SSL and why it’s important

  • Setting up analytics and understanding how to review your website traffic

  • Organize and safely store passwords

  • Creating a Technical Website Brief and why it’s important

  • Preventative Maintenance (ways to stay on top of your site’s maintenance)

  • Hands on Workshop (lets register your domain, setup your hosting/site builder and setup an email account)

Important Information: (Optional): If you'd like to follow along and actually set up a domain during the class, you will need the following:

  • Computer/Laptop to work on

  • Domain name ideas so that we can register a domain name

  • Credit Card to purchase your domain name, hosting and email

Webinar

W4E

Date

October 29, 6:00pm  November 11, 6:00pm

Presenter

Hacker Lab

Marketing and Communications in A Digital World: :  Find Your Messaging Needle in the Marketing Options Haystack

What’s the secret sauce in your business?  Is it your product or service?  Is it your proprietary technique?  No!  It’s the relationship between you and your customers. So it would make sense to get really good at communicating with them, right? The fact is…the technology people use to communicate is different for each generation - the Boomers read print and talk on the telephone, GenX does a little print, a little digital, and Gen Y&Z are mostly digitally oriented consumers.  Plus, each generation has a wide variety of channels inside those communication preferences. Simply put, there are a lot of communication channels.  Too many to focus on, actually. So how do we find the right ones?  With a process called Traction Testing.  In this class, we’re going to start by taking a look at all of our communication options, then breaking those options down into bite-size chunks we can work with.  We’ll group them into small batches we can systematically test for successful interactions with our customers.  

 

And, once we know which channels actually work for us, we’ll call that our “Core Channel” and get good at using it. During this workshop, we’ll use traction testing to explore: 

  • Driving traffic to your website

  • Brand awareness strategies

  • Content marketing

  • Community Building

  • Social media marketing

  • Webinars, Videos, Youtube

  • Email newsletter strategies

 

Social media is great, but it’s not the only option that works - the most important thing you can do is to know for sure how and where you can communicate with your customers, and this workshop’s method will show you how to do that. Walk away with a repeatable process and some examples of how you can hone your Marketing and Communications in a Digital World

Webinar

W4C

Date

October 29, 11:00am   November 19, 11:00am

Presenter

Hacker Lab

 

(W1)  Access To Capital

Tips for Presenting Your Request for Financing

This webinar will aid in the access to capital through an overview of tips when presenting a request for financing. Information will include, but is not limited to details choosing a reliable lender, understanding multiple benefits of financing, a description of how your business will use the funds, and more. Tips on reasons why small businesses are denied loans will be discussed. Additional details and resources including, but not limited to. 

  • Business grants

  • Strategic solutions

  • Credit Score

  • How to fix or maintain your credit score

  • Review businesses pitch-plans and identify areas for improvement to enhance likelihood of securing funding 

  • Schedule follow-up consultation

Webinar

W1D

Date

October 28  2:00pm 

Presenter

Sacramento Asian Pacific Chamber of Commerce 

Current Federal, State, and Local Funding Options

Small businesses are in need of assistance as many are forced to rethink or reconsider operations during COVID-19 pandemic. This webinar will provide an overview of current federal, state, and local funding options available to small businesses, such as loans and grants that meet small businesses immediate capital needs.  Business assistance resources will be discussed. 

Resources/Topics offered:  

  • Provide and educate on different funding sources, rules and regulations attached to each

  • Advise on the pros/cons of different funding sources 

  • Advise on next steps for businesses if applying for funding 

Webinar

W1F

Date

November 17 11:00am

Presenter

Sacramento Asian Pacific Chamber of Commerce 

Financing Your Business: The Use of Financing, Loans, and Loan Programs

Presented by the Sacramento Asian Chamber with speakers, Sunita Maharaj and Kyle Roseman.

Webinar

W1H

Date

November 19 9:00am

Presenter

Sacramento Asian Pacific Chamber of Commerce 

Types of Loans and Loan Programs

This webinar will be an overview of the types of loans and loan programs available to small businesses in the wake of COVID-19 with an emphasis on SBA loans.

Subject matter covered will include:

  • Why banks and borrowers look to SBA backed loans

  • General Eligibility parameters

  • How SBA backed loan proceeds may be used

  • Overview of the 7a, 504, SBA Express and Community Advantage Programs

  • Brief description of SBA Microloan Programs

  • How to obtain a SBA backed loan

  • Resources Available through SBA

Webinar

W1G

Date

December 2 11:00am

Presenter

Sacramento Asian Pacific Chamber of Commerce 

How to write a business plan Incorporating Cash Flow Management

Having a road map for business is more important than ever. This webinar is to assist current, and potential, business owners with creating a business plan as a road map to the success of their small business.  A business plan provides clarity and strategy to start or grow a business – an imperative factor in a COVID-19 landscape.

Webinar

W1A

Date

TBD

Presentor

Sacramento Asian Pacific Chamber of Commerce

Small Business Insurance Needs During COVID-19

This course will discuss the various insurance programs available to small business owners to protect their assets and why it’s important to consider policy adjustments. This is a must for all small business owners.

Webinar

W1B

Date

TBD

Presenter

Sacramento Asian Pacific Chamber of Commerce

How to Get Small Businesses Loan Ready (Financial Statements and Key Ratios)

Ready to understand what financing options are best for your business?  The webinar will provide examples of loans and loan programs, cover program offerings, eligibility, application process, and how funds can be used to cover operational and overhead costs, including COVID-19 specific details. Information will extend to industry-specific grants and loans that many small and minority owned businesses may be able to take advantage of depending on the industry.

Webinar

W1C

Date

TBD

Presenter

Sacramento Asian Pacific Chamber of Commerce

PPP Forgiveness

Still confused about what resources are out there to help? Small businesses need assistance as many are forced to rethink or reconsider operations during COVID-19 pandemic. This webinar will provide an overview of current federal, state, and local funding options available to small businesses, such as loans and grants that meet small businesses immediate capital needs. Trained business consultants will help with access to capital programs.

Webinar

W1E

Date

TBD

Presenter

Sacramento Asian Pacific Chamber of Commerce

 

(W5)  Webinars in Spanish

El marketing durante una pandemia: principios básicos del marketing digital

Marketing During a Pandemic: Digital Marketing 101 

¿El marketing digital es algo nuevo para usted? ¿Cómo puede lograr que su empresa sea más visible en Internet? ¿Con qué frecuencia debe interactuar con los clientes? En este webinar, aprenderá los principios básicos del marketing digital y las pautas para comenzar su estrategia en Internet. Hablaremos de las mejores prácticas para captar clientes en su sitio web y en las redes sociales y cómo interactuar con ellos. 23 de octubre: 9-10 am

Are you new to digital marketing? How do you stand out online? How often do you have to engage with customers? This webinar will break digital marketing down for you and help you start your online strategy. We will cover best practices for how to engage customers on your website and social media.

Webinar

W5A

Date

October 23  9-10 am

Presentor

Sacramento Hispanic Chamber of Commerce

La renegociación del contrato de un alquiler comercial 

Renegotiating a Commercial Lease 

¿Tiene dificultades para pagar la renta de su contrato de alquiler comercial?  Conozca las distintas herramientas para negociar contratos de alquiler y las estrategias para preparar a su pequeña empresa para negociar un alquiler. Este webinar cubrirá temas tales como el abordaje para modificar los contratos de alquiler, cómo negociar y cómo lograr acuerdos básicos.  6 de noviembre: 9-10 am

Are you having difficulty paying rent on your commercial lease? Learn about lease negotiation tools and strategies to prepare your small business for lease negotiations. This webinar will cover common lease modification approaches, negotiations, and reaching common ground.  

Webinar

W5B

Date

November 6  9-10 am 

Presenter

Sacramento Hispanic Chamber of Commerce

Planificación, permisos y recursos 

Planning, Permitting & Resources

El proceso para obtener licencias y permisos puede ser confuso, por eso, nos hemos asociado con personas que han trabajado o trabajan en la ciudad, el condado o el estado y pueden guiarlo durante el proceso. Fiona Ma, la Tesorera del Estado de California, iniciará el webinar hablando de distintos programas que pueden ayudar a los dueños de pequeñas empresas, como CalSavers y CalEnergy. También participarán del webinar representantes de la Ciudad y el Condado de Sacramento.      20 de noviembre: 9-10 a.m. 

Licensing and permitting can be confusing so we’re partnering with individuals that have or currently work at the city, county, or state and can guide you during the process. California State Treasurer Fiona Ma will start the webinar by discussing various programs that can help small business owners such as CalSavers and CalEnergy. Representatives from the City and County of Sacramento will also be part of the webinar.

Webinar

W5C

Date

November 20  9-10 am 

Presenter

Sacramento Hispanic Chamber of Commerce

Planificación financiera durante la pandemia de COVID-19 

Financial Planning During COVID-19 

Este webinar explicará cómo elaborar un plan financiero durante una época de incertidumbre.  Abordaremos temas como la planificación financiera en general, las opciones de préstamos, elegibilidad, el proceso de solicitud y los factores a tener en cuenta antes de solicitar un préstamo. 4 de diciembre: 9-10 am 

This webinar will discuss how to develop a financial plan during uncertainty. We will cover general financial planning as well as loan options, eligibility, the application process, and what you should consider before you take a loan.

Webinar

W5D

Date

December 4  9-10 am 

Presenter

Sacramento Hispanic Chamber of Commerce

Preparación para catástrofes: cómo proteger su empresa durante una catástrofe o emergencia

Disaster Preparedness: Protecting Your Business During a Disaster and Emergency 

Preparación para catástrofes: cómo proteger su empresa durante una catástrofe o emergencia

La pandemia de COVID-19 nos tomó por sorpresa a todos. Este webinar ayudará a su pequeña empresa a prepararse para distintas catástrofes y emergencias, como desastres naturales y emergencias de salud pública. Hablaremos sobre planes de seguro, a quién llamar en caso de emergencia y cómo protegerse contra el fraude. 18 de diciembre: 9-10 am

COVID-19 took us all by surprise. This webinar will help your small business plan for disasters and emergencies, such as natural disasters and public health emergencies. We will cover insurance plans, who you should call, and how to protect yourself from scams.

Webinar

W5E

Date

December 18  9-10 am 

Presenter

Sacramento Hispanic Chamber of Commerce

 

(W2) Workplace Plan for Covid-19

Develop your COVID-19 Related Policies and Procedures for a Safe Workplace Plan

Unsure of how to handle the COVID-19 pandemic for your employees? Small businesses and employers will be briefed on current COVID-19 policies and procedures. Employers will receive insight on how to implement COVID-19 policies and procedures including what to do if an employee has symptoms or tests positive for COVID-19; or has come in contact with someone who, in the past 14 days, been diagnosed or tested positive for COVID-19. We'll discuss COVID-19 safety guidelines, return to work procedures, how to develop your own safety plan and guidelines, and provide a better understanding on controlling and preventing the spread of the virus. During this interactive session, you'll have the opportunity to ask our expert your safety questions.

Webinar

W2C

Date

October 19, 10:30am

Presentor

Sacramento Asian Chamber of Commerce

Confidentiality/Privacy and HR Laws

As businesses return to work, and employers prepare their Workplace Plan for COVID-19, they must make every effort to adhere to the latest government guidelines on confidentiality, privacy, and HR laws of staff and customers. Topics will include employee health screenings, preventing stigma and discrimination, and avoiding making determinations of risk based on unlawful reasons. The webinar will provide guidance to assist employers and employees with frequently asked questions about how adhering to current policies and aspects associated HR laws and privacy issues regarding COVID-19.

  • Employer Communications about an Employee

  • Workplace Protections

  • Inquiring about employees’ health, symptoms, or travel as a condition to letting them return to work

  • Flu shots and COVID-19 vaccine

  • Leave, telework, employee compensation

  • Schedule follow-up consultation

Webinar

W2E

Date

October 27, 11:00am

Presentor

Sacramento Asian Pacific Chamber of Commerce 

Developing a Return to Work Safely Plan (Pt 1): Risk Assessment & Site-Specific Protection

The Return to Work During COVID-19 workshop provides a framework for understanding and implementing coronavirus mitigation guidelines set by the state of California, medical professionals, and the CDC. Steven provides training on core health and safety principles like the hierarchy of hazard control and risk assessment, tying these concepts into practical applications for your return to work strategy. It’s not just a bullet point list of difficult to understand terms, it’s a complete course designed to give you the tools to create a worksite safety plan and the confidence to actually know what you are committing to. It’s health and safety for everyday folks.

  • Risk Assessment

  • Control Assessment

  • Site-Specific Protection Plan

  • Mitigation Guidelines

  • Health and Safety Principles

  • Worksite safety Plan

  • Schedule Follow-up Consultation 

Webinar

W2A

Date

November 12 9:00am

Presentor

Sacramento Asian Pacific Chamber of Commerce

Developing a Return to Work Safely Plan (Pt 2): Employee Responsibility & Employee Training

The Return to Work During COVID-19 workshop provides a framework for understanding and implementing coronavirus mitigation guidelines set by the state of California, medical professionals, and the CDC. Steven provides training on core health and safety principles like the hierarchy of hazard control and risk assessment, tying these concepts into practical applications for your return to work strategy. It’s not just a bullet point list of difficult to understand terms, it’s a complete course designed to give you the tools to create a worksite safety plan and the confidence to actually know what you are committing to. It’s health and safety for everyday folks.

  • Employee Responsibilities

  • Employee Training Returning to Work

  • Health and Safety Principles

  • Worksite safety Plan

  • How to train employees to limit the spread of COVID-19

  • Screen for symptoms and next steps 

  • How to perform routine environmental cleaning 

  • Planning to implement practices that minimize face-to-face contact between employees 

  • Schedule follow-up consultation 

Webinar

W2D

Date

November 13  11:00am

Presenter

Sacramento Asian Pacific Chamber of Commerce

Employee Wellness/Resources

The pandemic has been taxing on employee’s health and wellness in many ways, having a direct impact on business and team culture. Join this webinar hosted by a health and fitness professional on how employers and business owners can support the wellness of their employees/team through wellness programs. Topics covering stress, fear, and adjustments to coping in a public health pandemic will be discussed, and resources provided may include coping with mental or physical health, stress reduction, and more.

Webinar

W2F

Date

December 8  11:00am

Presenter

Sacramento Asian Pacific Chamber of Commerce 

Creating a Safe Work Environment for Employees and Customers

Unsure of how to handle the COVID-19 pandemic for your employees? Small businesses and employers will be briefed on current COVID-19 policies and procedures. Employers will receive insight on how to implement COVID-19 policies and procedures including what to do if an employee has symptoms or tests positive for COVID-19; or has come in contact with someone who, in the past 14 days, been diagnosed or tested positive for COVID-19. The webinar will also discuss employee-related best practices for handling additional issues as it related to the COVID-19 pandemic.

Webinar

W2B

Date

TBD

Presenter

Sacramento Asian Pacific Chamber of Commerce

 

(W3) Recovery & Resiliency Planning

(Re)Defining Recovery Through Digitally Pivoting Your Business: The Value in Working Remotely

Your business operations and consumer needs have changed since the onset of the pandemic.  The digital pivot of working remotely has changed the way we do business. This is an opportunity to redevelop and define what recovery means for you, your team, and your business. This webinar will advise on the efficiency and productivity of working remotely using software like Microsoft Office 365, with tips and resources to digitally transformation your business needs towards recovery and resiliency.  

Discussion will include:

  • What is the definition of recovery?

  • Does recovery mean now? Later?

  • How can businesses lean into the benefits of technology to recover? (Such as making operations remote and in turn enhancing efficiency.)

  • Enhancing productivity using Teams for Virtual Meetings

  • Easily setup appointments using Microsoft Bookings

Webinar

W3A

Date

November 5 2:00pm

Presentor

Sacramento Asian Pacific Chamber of Commerce

Aligning Your Organization with Your Resiliency Plan

Building organizational resiliency in the face of COVID-19 is crucial now more than ever for the sustainability of small and minority businesses. This webinar will guide employers who have redefined their strategic and business plans towards recovery and resiliency, to ensure that the business changes made during the pandemic align with their resiliency plan. Topics may include operational, and structural changes, and adopting a culture of agility in a post-COVID economy.

Webinar

W3B

Date

December 10 11:00am

Presentor

Sacramento Asian Pacific Chamber of Commerce

Financial Education and Management

This webinar will help small businesses with implementing a financial plan and help them pivot their operations and strategy in response to COVID-19.

Webinar

W3D

Date

December 15 10:00am

Presentor

Sacramento Hispanic Chamber of Commerce

Create your Recovery Plan/Scenario Building Exercises

A good management plan prepares you and your business for unexpected disruptions. The COVID-19 pandemic proved why a recovery and resiliency plan is so important for small and minority owned businesses to create. The plan may include an assessment of the risk level to your organization, your employees, and to your supply chain. This webinar will provide resources and information from OSHA on the steps to prepare a recovery plan.

Webinar

W3C

Date

December 16 11:00am

Presentor

Sacramento Asian Pacific Chamber of Commerce