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First Webinar Hosted

Updated: Oct 29, 2020

On Thursday, October 15th, through a partnership with Hacker Lab, we hosted our first webinar of the Sac IEDC series; How to Pivot Online: Build Your Digital Marketing Strategy. The instructor for this webinar was Dan Casas-Murray of The Lean Innovator, who taught the group how to think like a digital marketer – an essential skill to navigate your business during COVID-19. Dan showed the group how technology has been able to slash real world costs by being able to get in front of more people like your customers, digitizing your advertising, and offering your products right from your customers’ phones. In the webinar, he covered: 

  • Digital marketing business model overview

  • Marketing loops, funnels and flywheel strategy. 

  • Essential building blocks of successful online business 

  • Establishing marketing key metrics 

  • Success stories from businesses that have converted online.

If you missed the live webinar, not to worry! Dan will be teaching this material again on November 5, 10:30 am. Be sure to sign up for the Sac IEDC program at to gain access to all our webinars & 1:1 consulting opportunities. The program will also give you access to our past webinars on-demand, which can be found at

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