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Webinars

Our CARES Technical Assistance Program is structured to provide much-needed help to any small business located in the City of Sacramento and has assistance geared to help minorities facing additional hurdles to get back to business.

On this page, you will find details on the 19 different Webinars being offered. 

To sign up for assistance, simply click, Sign Up for Assistance, then pick a Partner and Sign Up.  If you can't choose, pick a name you recognize. Once you are signed up, you can register for webinars as well as watch them on demand.

 

Webinars by Section/Topic

Click on Go To button to be taken directly to the section, or scroll down to review all Webinars. Webinars are 60 minutes unless otherwise noted.

Access to Capital

Workplace Plan for Covid-19

Recovery and Resiliency Planning

Pivoting to aDigital Platform

(W1)  Access To Capital

How to Write a Business Plan

Having a road map for business is more important than ever. This webinar is to assist current, and potential, business owners with creating a business plan as a road map to the success of their small business.  A business plan provides clarity and strategy to start or grow a business – an imperative factor in a COVID-19 landscape.

Webinar

W1A

Date

October 12 9:00am, 6:00pm

Presentor

Sacramento Asian Pacific Chamber of Commerce

Use of Financing

Sometimes, you just need a little extra help to get you through times like these. This course will discuss the various programs available to small business owners to secure additional capital to stabilize or grow the business and why it’s important to consider using these financial tools. This is a must for all small business owners.

Webinar

W1B

Date

October 13  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Types of Loans and Loan Programs

Ready to understand what financing options are best for your business?  The webinar will provide examples of loans and loan programs, cover program offerings, eligibility, application process, and how funds can be used to cover operational and overhead costs, including COVID-19 specific details. Information will extend to industry-specific grants and loans that many small and minority owned businesses may be able to take advantage of depending on the industry.

Webinar

W1C

Date

October 14  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Tips for Presenting your Request for Financing

Need help getting your business finances more organized? Were you denied a COVID-19 loan?  This webinar will aid small and minority businesses looking for access capital with an overview of tips when presenting a request for financing. Information will include, choosing a reliable lender, understanding multiple benefits of financing, a description of how your business will use the funds, and more. Tips on reasons why small businesses are denied loans will be discussed.

Webinar

W1D

Date

October 15  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Current Federal, State, and Local Funding Options

Still confused about what resources are out there to help? Small businesses need assistance as many are forced to rethink or reconsider operations during COVID-19 pandemic. This webinar will provide an overview of current federal, state, and local funding options available to small businesses, such as loans and grants that meet small businesses immediate capital needs. Trained business consultants will help with access to capital programs.

Webinar

W1E

Date

October 16  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

 

W2. Workplace Plan for Covid-19

Risk Assessment and Site-Specific Protection Plan

Having trouble  keeping up with all the COVID-19 regulations? We got you! This webinar will provide a clear guidance for reopening in a manner that provides a safe, and clean environment for employees and customers of small and minority owned businesses. Businesses will receive guidance and protocols for performing a risk assessment of current business practices, and support in developing a site-specific protection plan for reopening business.

Webinar

W2A

Date

October 26 9:00am, 6:00pm

Presentor

Sacramento Asian Pacific Chamber of Commerce

Develop your COVID-19 Employee-Related Policies and Procedures

Unsure of how to handle the COVID-19 pandemic for your employees? Small businesses and employers will be briefed on current COVID-19 policies and procedures. Employers will receive insight on how to implement COVID-19 policies and procedures including what to do if an employee has symptoms or tests positive for COVID-19; or has come in contact with someone who, in the past 14 days, been diagnosed or tested positive for COVID-19. The webinar will also discuss employee-related best practices for handling additional issues as it related to the COVID-19 pandemic.

Webinar

W2B

Date

October 27 9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Confidentiality/Privacy and HR Laws

Have questions on how to navigate your workplace in a COVID-19 pandemic? As businesses return to work, and employers prepare their Workplace Plan for COVID-19, they must make every effort to adhere to the latest government guidelines on confidentiality, privacy, and HR laws of staff and customers. The webinar will provide guidance to assist employers and employees with frequently asked questions about how adhering to current policies and aspects associated with confidentiality, privacy, and HR laws.

Webinar

W2C

Date

October 28  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Employee Responsibility - Training Your Employees

Have you talked to your employees about what they can and can’t do in a COVID-19 world? This webinar will provide an overview of responsibilities for business owners and employers to ensure that their employees are trained to return to work safely during the COVID-19 pandemic. Topics will include the basics of the COVID-19 spreads; mitigating their risks of exposure to coronavirus on the job; appropriate cleaning and disinfection in the workplace; measures being taken to protect them from exposure and infection; and use of any necessary workplace controls and/or personal protective equipment (PPE).

Webinar

W2D

Date

October 29  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Employee Wellness/Resources

Everyone can use some positivity right now, including you and your employees. The outbreak of the Coronavirus pandemic has been taxing on employee’s health and wellness in many ways. This webinar will provide a series of resources and information from subject matter experts to employers and business owners for the wellness of their employees. Topics that will be covered how to cope with stress, fear, and adjustments during a public health pandemic and where to find resources.

Webinar

W2E

Date

October 30  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

 

(W3) Recovery & Resiliency Planning

How to Create Your SMART Ecosystem

The economy and small businesses have been shaken by the business disruption of the coronavirus pandemic. This webinar will provide information and guidance for small and minority business owners on how to create a successful ecosystem post-COVID-19, through specific, measurable, achievable, relevant, and time-bases efforts. Subject matter experts will guide businesses on developing an organizational infrastructure tailored to their business a the post-COVID world.

Webinar

W3A

Date

November 2  9:00am, 6:00pm

Presentor

Sacramento Asian Pacific Chamber of Commerce

Develop a Clear Definition of What Recovery Means for You

How to stabilize your business in an unstable environment. From leadership and operational perspectives, to the digital disruption of the market on consumer purchasing, businesses are uniquely focusing on rebuilding, reshaping, and redefining recovery for their business. This webinar will provide tips, advice, and resources on helping small and minority businesses define what recovery means for them, so as to respond with resiliency, and to recover with purpose.

Webinar

W3B

Date

November 3 9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Evaluate your Current Strategic/Business Plan

Have questions on how to navigate your workplace in a COVID-19 pandemic? As businesses return to work, and employers prepare their Workplace Plan for COVID-19, they must make every effort to adhere to the latest government guidelines on confidentiality, privacy, and HR laws of staff and customers. The webinar will provide guidance to assist employers and employees with frequently asked questions about how adhering to current policies and aspects associated with confidentiality, privacy, and HR laws.

Webinar

W3C

Date

November 4  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Create your Recovery Plan/Scenario Building Exercises

Were you prepared for an emergency like COVID-19? Most businesses weren’t. Let us help put together a plan! A good emergency management plan prepares you and your business for unexpected disruptions. The COVID-19 pandemic proved why a recovery and resiliency plan is so important for small and minority owned businesses to create. The planning process will include an assessment of the risk level to your organization, your employees, and to your supply chain. This webinar will provide resources and information from experts on the steps to prepare a recovery plan, and will provide tools through a scenario building exercise.

Webinar

W3D

Date

November 5  9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

Aligning Your Organization with Your Resiliency Plan

Operating in the new post COVID-19 environment? Ensure you have the pieces in place to be successful for your employees and your customers.  Building organizational resiliency in the face of COVID-19 is more crucial than ever for the sustainability of small and minority businesses. Many employers have been forced to restructure operational and cultural workspaces amidst the pandemic, such as implementing virtual applications and changes in the way they do business.  This webinar will guide employers on how to redefine their past strategic and business plans for both recovery and resiliency, while ensuring that the business changes made during the pandemic align with the current operating environment. Topics may include how to create new operational, strategic, and structural adjustments and how to create and adopt a culture of agility and flexibility in a post-COVID economy.

Webinar

W3E

Date

November 6   9:00am, 6:00pm

Presenter

Sacramento Asian Pacific Chamber of Commerce

(W4) Pivoting your Business Model to a Digital Platform  (90 minutes each)

How to Pivot Online: Build Your Digital Marketing Strategy

Once, you dreamed about being a business owner.  You knew it would be hard, but that’s why you signed up - to defeat the odds and help customers on your terms, not your boss’s. But it’s 2020, folks.  And we know what THAT means.  Yup, we need to finally embrace getting our businesses online. But, if you’re like us when you hear “digital marketing” and you silently groan and it’s like someone just handed you a big backpack to wear.  That’s because digital marketing has become so complex.  But the good news is that this complexity offers loads of options that just weren’t there a few years ago. Allow us to be your guide, and we’ll show you how technology has been able to slash real world costs by being able to get in front of more people like your customers, digitizing your advertising, and offering your products right from your customers’ phones.In this class, we’re going to teach you how to think like a digital marketer. Webinar will include:

  • Digital marketing business model overview

  • Marketing loops, funnels and flywheel strategy.

  • Essential building blocks of successful online business

  • Establishing marketing key metrics

  • Success stories from businesses that have converted online.

  • ​You can do this!  Let us show you how to demystify digital marketing.  Walk away with a framework that will help you think logically and holistically about how to get online.

Webinar

W4A

Date

October 8, 11:00am   November 5, 10:30am

Presentor

Hacker Lab

Telling Your Story Successfully to Drive Sales

There’s one big mistake most Entrepreneurs (us included) make in the beginning. The kicker is that it’s something we don’t even know about.  All we can tell is that we are sending out ads, writing posts, and offering coupons - but getting less than stellar results from our efforts. Most of us shrug it off and figure it’ll take time.  The customer just needs to get to know us, right? Wrong! The reason why our ad copy, blogs, and videos don’t get traction right away is usually because of this perspective:

As entrepreneurs, there are a million things we need to do - everyday.  There’s creating the product, then there’s making sales, there’s talking with customers, leading employees, ordering supplies, dealing with problems that pop up, maintenance, etc etc.  It’s easy for us to feel like it’s us against the world, and we unknowingly take on the role of the Hero.  This comes out in everything we write, say and do - and that’s what our mistake is.   In our ads, posts, and videos, we need to make our customers into the heroes.  They’re the ones we’re serving. We are helping them as guides in their own epic stories with our product or service. Welcome to Storytelling - this is the class that will teach you how to sell online by placing your customer in the Hero role.  In this 90 minute class, we’ll show you how to engage your customers right away by placing them in the Hero’s role.  We’ll discuss:

  • How to tell the right story in digital ads, posts, and in copywriting

  • Where to find templates for landing pages

  • Common landing page layouts that work.

  • Lead generation

  • Lead nurturing

  • Cold calling, and sales conversion strategy.

If this sounds like what you’ve been looking for, Register Now for this class Just a small perspective shift will change how you engage with your customers in a way that ultimately drives more sales, either online or offline.  Walk away from this class with a Hero’s Journey template and a bunch of other cool tips that will help you increase your sales in an authentic way.

Webinar

W4B

Date

October 15, 11:30am   November 12, 11:30am

Presenter

Hacker Lab

Marketing and Communications in A Digital World: :  Find Your Messaging Needle in the Marketing Options Haystack

What’s the secret sauce in your business?  Is it your product or service?  Is it your proprietary technique?  No!  It’s the relationship between you and your customers. So it would make sense to get really good at communicating with them, right? The fact is…the technology people use to communicate is different for each generation - the Boomers read print and talk on the telephone, GenX does a little print, a little digital, and Gen Y&Z are mostly digitally oriented consumers.  Plus, each generation has a wide variety of channels inside those communication preferences. Simply put, there are a lot of communication channels.  Too many to focus on, actually. So how do we find the right ones?  With a process called Traction Testing.  In this class, we’re going to start by taking a look at all of our communication options, then breaking those options down into bite-size chunks we can work with.  We’ll group them into small batches we can systematically test for successful interactions with our customers.  

 

And, once we know which channels actually work for us, we’ll call that our “Core Channel” and get good at using it. During this workshop, we’ll use traction testing to explore: 

  • Driving traffic to your website

  • Brand awareness strategies

  • Content marketing

  • Community Building

  • Social media marketing

  • Webinars, Videos, Youtube

  • Email newsletter strategies

 

Social media is great, but it’s not the only option that works - the most important thing you can do is to know for sure how and where you can communicate with your customers, and this workshop’s method will show you how to do that. Walk away with a repeatable process and some examples of how you can hone your Marketing and Communications in a Digital World

Webinar

W4C

Date

October 22, 11:00am   November 19, 11:00am

Presenter

Hacker Lab

Authenticity in Social Media

When calling a 1-800 line, how often do you wish you could speak to a real person versus an automated system? In social media terms, your followers want to experience a real person on the other end of the phone. How we do this consistently with room for growth is the question we aim to remedy!

With our current social media algorithm, authenticity is one of the most crucial pieces in building your brand presence, growing a quality audience base, and moving sales to the finish line. This interactive workshop is designed to give you the tools to build your authentic virtual presence. We’ll cover:

  • Brand term basics

  • Discovering your brand's voice and persona

  • Your brand's essence: Venn Diagram writing exercise

  • Researching and identifying your target audience

  • Social responsibility in our marketing strategies

  • Building authentic, branded content

  • How to write an engaging, brand-focused caption: Writing exercise

  • How to leave a lasting impression online

  • The importance of brand consistency

Webinar

W4D

Date

October 21, 5:00pm  November 18, 11:00am

Presenter

Hacker Lab

Setting up a Website 101 with a Branded Email 

How to setup a basic website for your small business, passion project or personal blog. In this class we will review all of the popular options (i.e. Wix, Squarespace, Shopify, & Wordpress) for quickly setting up a basic website with ZERO coding experience. This class is perfect for the entrepreneur working on their next passion project, the sole proprietor who needs a business website, the hobbyist looking to start a blog or that person wanting to build a resume site to really shine in the interview process! We’ll also cover setting up that coveted custom branded email address to make you look super professional!

We'll Cover:

  • Website, Domain and Hosting Overview

  • Branded Email Address with Email Server Provider Options

  • DIY Website Options (ZERO Coding/Least Technical Options)

  • Setting up Contact Forms (helps generate leads from your site)

  • Setting up SSL/Testing to see if you have SSL and why it’s important

  • Setting up analytics and understanding how to review your website traffic

  • Organize and safely store passwords

  • Creating a Technical Website Brief and why it’s important

  • Preventative Maintenance (ways to stay on top of your site’s maintenance)

  • Hands on Workshop (lets register your domain, setup your hosting/site builder and setup an email account)

Important Information: (Optional): If you'd like to follow along and actually set up a domain during the class, you will need the following:

  • Computer/Laptop to work on

  • Domain name ideas so that we can register a domain name

  • Credit Card to purchase your domain name, hosting and email

Webinar

W4E

Date

October 22, 6:00pm  November 11, 6:00pm

Presenter

Hacker Lab